ai answer engine

2 articles

A Guide to LLMO: Optimizing Content for Perplexity AI

Learn Large Language Model Optimization (LLMO) for AI answer engines. This guide explains how Perplexity AI works and its key ranking factors for content citati

11/4/2025• 32 min read

llmoperplexity aiai search

Perplexity's LLM: A Technical Deep Dive on Sonar & PPLX

Does Perplexity have its own LLM? We explain its proprietary Sonar & PPLX models, its hybrid tech stack using GPT-4, and its unique answer engine architecture.

10/12/2025• 42 min read

perplexity ailarge language modelpplx